Cinemark to add 20 ScreenX locations in premium moviegoing push

On August 8, 2006, Cinemark purchased Century Theatres with a combination of cash and stock bonds. Some of these theatres were subsequently shut down either being phased out as under performing or replaced with new complexes. With this purchase, Cinemark heavily strengthened their presence in Northern California and entered Alaska, Nevada, South Dakota, and Washington state, though at the transaction both of their locations in Washington state were still under construction. However, Cinemark retains the Century banner and continues to open new locations under that banner. Cinemark was started by Lee Roy Mitchell as a chain of theatres in California, Texas and Utah. citation needed The roots of the company date back to the 1960s when brothers J.C.

• On May 4, 2017, it was announced that a THX sound system would be coming to the XD locations as part of a collaboration with Cinemark.
• From now through Dec. 31, guests who purchase $50 in gift cards will receive $10 in bonus cards.
• Tickets are on sale now at more than 260 locations nationwide and can be purchased at Cinemark.com/hmc or on the Cinemark app.
• Movie Gifting Merriment Cinemark is making holiday shopping a breeze with gift card deals that are sure to spread cheer.
• Cinemark Corporation and Texas Cinema Corporation merged operations in June 1979 creating a portfolio of 25 theaters in Texas and New Mexico under the Cinemark brand.
• So far this year, premium tickets have represented 22% of domestic sales, according to movie data firm EntTelligence.

From Nov. 29 to Dec. 17, families can enjoy timeless holiday hits like A Christmas Story (1983), The Grinch (2018) and Elf (2003) for just $5 per ticket on Saturdays and Wednesdays as part of Holiday Movie Clubhouse. Whether it is the first time seeing these festive favorites or the hundredth, there’s nothing quite like watching them on the big screen. CJ 4DPlex and Cinemark entered into a six-theater beta test together in 2022, but with the dual writers and actors strikes delaying production and theatrical releases, it took longer to expand the number of locations domestically, Savant said. On Wednesday, the third-largest U.S. cinema chain announced it’s adding 20 new ScreenX theaters to its portfolio, expanding its partnership with the South Korea-based CJ 4DPlex. In response, the United States Department of Justice (DOJ) filed their own suit against Cinemark while appealing the appellate court’s decision.

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CJ 4DPlex is also the company behind 4DX movie theaters, auditoriums with motion seats, practical effects and sensory elements to immerse viewers in a movie. Singing witches and blue aliens are set to hit the big screen before the end of the year and bring in droves of moviegoers. Cinemark is preparing for the high demand by adding more unique premium screens to its U.S.- and Latin America-based locations. In May 2021, CEO Mark Zoradi said that 98% of Cinemark’s theaters in the United States had reopened.

While PLF receipts still represent a small portion of the overall box office, it’s a growing segment of the business. And moviegoers have demonstrated they’re willing to pay more for these experiences. Savant said the company is focused on “differentiating cinema” and providing audiences with experiences they can’t get from streaming offerings or in-home entertainment systems. ScreenX is a premium film format that utilizes additional displays on the right and left walls of the auditorium, called wings, to create a 270-degree panoramic field of view. Cinemark already has six ScreenX locations and expects to open six more before the end of the year.

• In the wake of the 2018 school shooting in Parkland, Florida, Cinemark announced that it would no longer allow bags larger than 12 in × 12 in × 6 in (30 cm × 30 cm × 15 cm) in its theaters as a safety precaution.
• CJ 4DPlex and Cinemark entered into a six-theater beta test together in 2022, but with the dual writers and actors strikes delaying production and theatrical releases, it took longer to expand the number of locations domestically, Savant said.
• More recently, the company signed a new deal with the major movie studios.

Based in Plano, Texas, Cinemark makes every day cinematic for moviegoers across approximately 500 theaters, operating in 42 states in the U.S. (304 theaters; 4,249 screens) and 13 South and Central American countries (193 theaters; 1,395 screens). All of this creates an immersive environment for a shared, entertaining escape, underscoring that there is no place more cinematic than Cinemark. Cinemark introduced a new premium offering, Cinemark XD, standing for Extreme Digital Cinema in 2009. The first XD screen opened at the Century San Francisco Centre 9 theater in San Francisco, California.

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The DOJ argued that, while Cinemark was not technically violating the ADA, it was nevertheless discriminating against disabled patrons by relegating them to the worst seats in the auditorium. Cinemark responded by filing a lawsuit against the Department of Justice, alleging misconduct on the DOJ’s behalf. Cinemark’s lawsuit was thrown out, and the Department of Justice proceeded with its lawsuit. Cinemark ultimately agreed to settle out of court before the court came to a ruling, agreeing with the DOJ that it was in the company’s best interest to end litigation before a ruling was issued.

This auditorium features a giant, wall-to-wall display, Barco 4K digital projection with 2D and RealD 3D capabilities, surround sound audio systems, and premium seats. On May 4, 2017, it was announced that a THX sound system would be coming to the XD locations as part of a collaboration with Cinemark. The Razer-owned company was hired to certify over 200 XD auditoriums in the United States and Latin America.

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With this change, National CineMedia has been replaced with Screenvision at the Stonybrook 20 and Ritz Center 16. Screenvision is already at Hickory Creek, Texas at the time of the announcement of the sale. On September 12, 2013, Southern Theatres announced that they acquired The Movie Tavern from Lee Roy Mitchell after he was required to sell The Movie Tavern after Cinemark bought Rave Cinemas on May 29, 2013. In 2018, Southern sold the Movie Tavern chain to the Marcus Corporation. As part of Southern Theatres’ long-term deal with National CineMedia, The Movie Tavern switched from Screenvision to National CineMedia in June 2014. Also, Cinemark purchased Rave Cinemas Baldwin Hills Crenshaw 15, in Los Angeles, in June 2014.

Due to government restrictions in Latin America, only half of the theaters in the region are operating. More recently, the company signed a new deal with the major movie studios. The following year, Cinemark introduced its Front Row Joe mascot created by San Antonio-based independent animation studio Wilming Reams Animation. This animated cat appeared in policy trailers and on kids’ concession products. The mascot was retired in 1998 when Cinemark had begun to open Art Deco-style theatres, and was revived in 2004 for its 20th anniversary, and again in 2018 with a CGI look, darker orange color and the beige color being added. In 1992, Cinemark opened a new theater concept called Hollywood USA in Garland, Texas; this concept was subsequently refined into the Tinseltown USA brand of theaters, which were much bigger than what Cinemark had previously built.

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The investment from Cinemark in adding more ScreenX theaters is part of a wider trend in the theatrical industry. In the wake of the pandemic, moviegoers have gravitated more and more toward seeing films on premium large format screens. These locations, often referred to as PLFs, offer an elevated viewing experience and charge higher ticket prices. The physical screens are often bigger than traditional movie screens or have auditoriums that feature higher-quality sound systems or seating options.

In the wake of the 2018 school shooting in Parkland, Florida, Cinemark announced that it would no longer allow bags larger than 12 in × 12 in × 6 in (30 cm × 30 cm × 15 cm) in its theaters as a safety precaution. On July 20, 2012, a gunman opened fire during the midnight premiere of The Dark Knight Rises in a Century theater in Aurora, Colorado, killing 12 people and injuring 70 others. The gunman, later identified as James Eagan Holmes, who was believed to be acting alone, entered the theater dressed in protective clothing, set off tactical grenades, then opened fire with multiple firearms on the theatergoers. Counting both fatalities and injuries, the attack was the largest mass shooting in terms of number of casualties in United States history at the time. Cinemark operates theaters under several brands, including its flagship Cinemark, Century Theatres, Tinseltown, CinéArts and Rave Cinemas. Buy a ticket to Now You See Me Now You Don’t, get $5 off the Now You See Me 3-Film Collection bundle on Fandango at Home!

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Finally, on May 2, 2018, Cinemark confirmed that the XD screens were now THX certified as the progress was completed. Cinemark Holdings Inc (CNK) Reports Robust Revenue Growth and Solid Profitability in FY 2023. Cinemark Holdings, Inc. (stylized as CineMark from 1998 until 2022 and in all caps since 2022) is an American movie theater chain that started operations in 1977 and since then it has operated theaters with hundreds of locations throughout the Americas.

It is headquartered in Plano, Texas, in the Dallas–Fort Worth area. Cinemark operates 497 theaters and 5,653 screens in the U.S. and Latin America as of March 2025. It is also the largest movie theater chain in Brazil, with a 30 percent market share. “Cinemark is delighted to add cinematic sparkle to the most festive time of year by providing shared and celebrated moviegoing experiences fit for every tradition,” said Wanda Gierhart Fearing, Cinemark Chief Marketing and Content Officer. In November 2012, Cinemark announced it was acquiring Rave Cinemas, the Dallas, Texas–based chain that operates the former Bridge theater with IMAX in Culver City, California for US$240 million. The deal included 32 theaters located in 12 US states, representing 483 screens.

Movie Gifting Merriment Cinemark is making holiday shopping a breeze with gift card deals that are sure to spread cheer. From now through Dec. coinemar 31, guests who purchase $50 in gift cards will receive $10 in bonus cards. Additional deals will be unwrapped for Black Friday and Cyber Monday.

In turn, the Department of Justice agreed not to bring further litigation against the company in relation to the architecture of stadium seating as it applies to the ADA. In 1998, Cinemark announced that it would replace its bright color interiors with what Cinemark characterized as a more classic Art Deco design. In 2013, Cinemark decided to sell all of its Mexican theaters to Cinemex. The following year, Cinemark expanded to Latin America with the opening of a six-screen theater in Santiago, Chile. The next year, they opened four theaters in Mexico and in 1997 opened their first theater in Brazil.

Of course, no movie moment is complete without snacks, and Cinemark is offering $1 off snack packs and any size popcorn and drink combos during Holiday Movie Clubhouse showtimes. Tickets are on sale now at more than 260 locations nationwide and can be purchased at Cinemark.com/hmc or on the Cinemark app. Cinemark provides extraordinary out-of-home entertainment experiences as one of the largest and most influential theatrical exhibition companies in the world.

Tim Warner, Cinemark’s CEO said in a statement “The acquisition of these high quality assets will further enhance Cinemark’s diversified domestic footprint, including the expansion of our presence in the New England market”. In addition, Cinemark’s chairman Lee Roy Mitchell was also required to sell the Movie Tavern Inc. to Southern Theatres. On July 18, 2013, Cinemark found a buyer, Carmike Cinemas, for the Stonybrook 20 & IMAX, Rave Ritz Center 16, and the Rave Hickory Creek 16.